Topical Training
		DESCRIPTION Participating in media business on an international scale you will have to manage your communication skills in a framework of professional activities. Lots of red-hot information and case studies from the international media biz will stimulate you to actively participate in simulations and become familiar with language structures. Each session can be co-tutored by a particular sector of your company, so that real-life-relevance be guaranteed. CONTENT Editorial content Sales/ distribution Cross promotion Media research, surveys, quota PR, events, campaigns Financial media data: annual performance, stock developments Media business: IPO's, analysts' statements, forecasts Media markets: international/ European news and tendencies Marketing ideas and developments IT developments New media, E-commerce Interactivity, response TV

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